Crisis Management and Strategic Communications Counseling
Global corporations are subject to increasing exposure from governments, grass roots interest groups, and the media. This exposure affects all aspects of business, including ongoing operations, new transactions, corporate credibility and governance, shareholder value, and public opinion.
One of our primary areas of expertise lies in the interaction and interdependence between the political and business communities, and the application of strategic communications counseling and public affairs activities for maximum advantage and benefit to our clients. We work closely with internal and external legal counsel of corporations and coordinate and integrate strategic communications and public activities with corporate legal strategy. Since our clients’ problems often have significant political ramifications, it is imperative that the communications strategy be coordinated with its legal counterpart.
To gain better understanding of the trends in public attitudes during times of corporate crisis and toward government policies, we measure public support in high-profile situations. Armed with information about public attitudes and opinions, we then tailor specific communications and messaging strategies based on our client’s needs.